This is one of the reasons why I live in Japan and nowhere else: In order to get more people to donate blood, the Japanese Red Cross Society decided to skip juice and cookies and to go high-tech by using augmented reality-powered digital signage systems [JP] and cute anime characters.

In cooperation with Japan’s Digital Signage Consortium, several digital signage systems made by NEC were set up around Akihabara station (where else?) from December 17-19. Every time passers-by appeared on the screen, they would see their heads and bodies superimposed with the hair of mega-popular virtual idol Miku Hatsune and a ...

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